Market Analysis: INSTEP works with client executive management using a facilitated process to define, evaluate and select target markets using qualitative and quantitative techniques (size, accessibility, product fit, etc.).

Competitive Analysis: INSTEP works with client management using a facilitated process to define and evaluate the competitive landscape for a product. The process begins with defining the key competitive factors to be evaluated and identifying the key competitors to be evaluated against the factors. In turn, each key competitor and the client product are evaluated against the factors and resulting insights are used to inform future product planning, new market expansion and strategic partnerships.

Customer Analysis: INSTEP works with client product management staff  using a facilitated process to discover and define attractive customer opportunities using the proven JTBD “Jobs to be Done” Framework. These tools are used to deeply understand customer problems and the opportunities they represent. The results of customer analysis include definitions of customer personas, pain points and value propositions. In turn new products or features are defined consistent with the results of this analysis are used to drive product development and customer success.