This is my third post on the strategic potential of Category for tech companies. In the first two, I wrote about the leverage that Category can create for your market traction, and about the competitive differentiation you can realize through Category.

In today’s software development world, we are all accustomed to the concept of Technical Debt, which is created when we deliver software that is (intentionally or unintentionally) sub-optimal in the near term and must be refactored later.

In a previous post we reviewed the nine elements of a Strategic Narrative and described the nature of Strategy Debt that can be incurred with respect to each.